Michael Jackson, the "King of Pop". His songs, his speeches and his iconic dance posture have engraved in people's heart. Black, is the perfect color to represent him, glamorous and prestigious. Also, being mysterious, sexy and sophisticated. His power and influence to the world is huge. He shines in the darkness and light up the world. With the licensing program with one of the largest retailer in the mainland china . The project include brand visual identity design solution , store and space identity plus experience design solution .